I posted about Kathy Sierra’s SXSW 2009 Keynote address in which she talked about achieving breakthroughs. In the process found some great notes from her 2007 and 2008 keynotes on Brian Fitzgeralkd’s blog.

  • In her 2007 address, Kathy spoke about humanness being essential to our software and web applications. From Brian’s notes: “Being able to look confused and having the other entity respond appropriately is crucial to human interaction.” and “Help, FAQs, and user docs might not sound sexy, but they are the key to passionate users”
  • In her 2008 keynote, Kathy spoke about how the goal of your products shouldn’t be to have users crowing about your company or your products, but about how they, the users, now kick ass by using your products.